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KFC Faces Boycott In China Over Meal Toy Promotion Encouraging Impulse Buying

Fast-food chain KFC’s Chinese venture ‘Yum China’ faces a boycott over a wildly popular promotion. A top Chinese consumer group has called for the boycott of the KFC meal promotion, citing that it encourages food waste and bulk buying. In the promotion launched last week in collaboration with Pop Mart, the consumers were gifted limited-edition versions of Dimoo toy dolls with the meal.

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